Leveraging CRM Technology to Differentiate Your RTO
An RTO offering the same qualifications as its competitors face a persistent challenge not being able to differentiate itself? Also in today’s competitive scenario, all prospective Students expect colleges and universities to demonstrate clear value around the education they offer and deliver to those who enrol in their programs.
A competitive Business strategy makes an RTO choose to compete on price, quality or convenience when we are competing on courses that are seen as commodities. If we can break Price, quality and location are up there, but other considerations like size, age, reputation and history are selling points unique to each RTO.
While price/location/quality may present a viable strategy, the question is does your RTO have a unique, or at least uncommon, differentiation, or do you compete on price/location/quality?
Differentiation of the RTO offering using Technology is becoming central to an RTO’s strategy beyond Price, Location and reputation. It is now important to not just win the search engine /marketing game as well as provide a student-centric digital learning & engagement experience to meet rising expectations of the millennial students.
It also now obvious that Technology has not only changed how students research online content and select an RTO but also want a better level of student engagement in training.
To meet these rising expectations means careful attention to how academic programs and related services are evolving in terms of technology to meet the needs of a changing world and yet differentiate the RTO offerings from “me too” programs. While students want an engaging and personalized learning experience delivering the same requires a fundamental shift in an RTOs Technology strategy. RTOs have to think beyond using a student management and information system for AVETMISS reporting or facilitating enrollments and meeting the bare minimums for compliance sake.
RTOs are experiencing vital changes in the way they operate and interact with their ‘customers’, i.e. students, their parents, alumni, employers and staff members. Higher education clients are demanding more attention and instant service and cross-media engagement and so proactive RTOs are strategically turning to technology – customer relationship management systems – to cater to this expectation in an effective way.
RTO CRM systems are extremely beneficial to RTOs. Some of the core fundamental benefits of using an RTO CRM system-
- Responsive and Data Unification- Utilizing an RTO CRM system drives faster service. Emails and other types of communication channels may be automated in order to speed up response time. It may also help in identifying trends, which become feedback for marketing, admissions or other departments included in the process.
- Real-Time -RTO CRM systems provide real-time numbers, data, and graphs that may be useful in decision-making. For example, the RTO CRM system is capable of showing an exact breakup and drill downs by data entities, enabling you to track every aspect of a student lifecycle. For instance, wherein the recruitment process a prospective student is lost and address gaps?
- Workflow Automation-This feature will make sure that you never forget to respond or follow up on an enquiry ever again. The system may be automated in such way that tasks are assigned to a relevant staff member automatically. For example, once the student requests a brochure, relevant department will be assigned a new task in the CRM database – to send the brochure or for that matter handles any student requests appropriately.
- Tracking is yet another great feature that comes with the most of the CRM systems. It enables RTOs to track which website(s) a certain student used to find your institution. This allows for smarter marketing budget planning, allocating resources to the most effective marketing campaigns.
Implementing a CRM driven system like SolzRBM is now comparable and competitive to popular RTO software, the return on investment is higher and faster as soon as enrollments start flowing in as students respond to outstanding service.